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Comfort You Remember

Linen that outlasts
the season

Soft, hotel-grade cotton bedding made for the nights you actually remember — the kind of comfort that turns a house into a home.

Shop BeddingFor Hotels & STR
Cotton bedding set styled on a made bed

Shop Collection

Built for beds that get used.

Classic Percale Sheet Set

THB Sheet Sets

Classic Percale Sheet Set

300TC · 100% Cotton

$89View Details
Sateen Duvet Cover

THB Duvet Covers

Sateen Duvet Cover

400TC · 100% Cotton

$79View Details
Hotel Pillow Cases (6-pack)

THB Pillow Cases

Hotel Pillow Cases (6-pack)

300TC · 100% Cotton

$39View Details
Waffle Weave Throw Blanket

THB Throws

Waffle Weave Throw Blanket

100% Cotton

$59View Details
Percale Sheet Set — White

THB Sheet Sets

Percale Sheet Set — White

300TC · 100% Cotton

$89View Details
Brushed Cotton Flannel Set

THB Sheet Sets

Brushed Cotton Flannel Set

200GSM · 100% Cotton

$99View Details
Hotel Bath Towel Set (4-pack)

THB Bath Towels

Hotel Bath Towel Set (4-pack)

600 GSM · 100% Cotton

$59View Details
Hand Towel Set (6-pack)

THB Hand Towels

Hand Towel Set (6-pack)

600 GSM · 100% Cotton

$39View Details
Bath Mat (2-pack)

THB Bath Mats

Bath Mat (2-pack)

Tufted Cotton · Anti-Slip Backing

$49View Details

Our Sourcing

How We Source, Responsibly

Every VIRA product begins long before it reaches your door — with trusted global mills and long-standing artisan partners who share our standards for quality and care. We work hands-on with our partners at every stage, from fiber selection to final stitch, choosing responsibly grown cotton and low-impact processing wherever possible.

We believe comfort and conscience shouldn't be a trade-off. That's why sustainability isn't a single claim we make — it's a standard we hold our partners to at every stage of production.

Read our story →
Cozy bedside scene with linen bedding, a lit lamp, and a cup of tea on a nightstand

Request a Wholesale Quote

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Thanks — a member of our wholesale team will follow up within one business day.

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Wholesale Pricing

Competitive pricing, built to grow with you.

TierSheet SetsPillow CasesDuvet CoversLead TimeDedicated Rep
Starter1–9 setsStandard pricingStandard pricing3–5 business daysNo
Volume10–49 sets10% off10% off3–5 business daysNo
Wholesale50+ sets18% off18% off5–7 business daysYes
Custom200+ setsNegotiatedNegotiatedQuoted per orderYes
Request a Wholesale QuoteTalk to Our Hospitality Team

In Their Words

Trusted by homes and properties alike.

“

We switched three properties over in a month. Housekeeping stopped complaining about pilling within the first wash cycle.

STR Property Manager, Asheville NC

“

Finally a sheet that actually feels the way it looks. I stopped buying anything else after the first set.

Home Buyer, Chapel Hill NC

“

The reorder schedule alone saved our GM hours a month. Same spec, every single order.

General Manager, Boutique Motel, Savannah GA

Wholesale FAQ

Questions operators ask us most.

There's no formal minimum — our Starter tier covers orders from a single set. Wholesale pricing begins at 10 sets.
3–5 business days for orders under 50 sets, 5–7 business days for Wholesale-tier orders. Custom orders are quoted individually so you can plan fulfillment with confidence.
Yes, available on Wholesale and Custom tiers. Ask your dedicated rep about minimums and turnaround for custom labeling.
Net-30 terms are available for approved Wholesale and Custom tier accounts. Starter and Volume orders are paid at time of order.
Yes — request a sample swatch set through the form above or our contact page. Most sample requests ship within 2 business days.
Wholesale and Custom accounts can set a recurring reorder cadence tied to their laundry cycle, backed by a dedicated rep, so replacement stock arrives on schedule without a repeat order each time.